In 2016, Aurélien Guichard together with his family founded a Rose Centifolia organic farm (Ecocert®) in the Grasse region.
Our Rose Centifolia farm in Grasse
He is the only Perfumer to own and produce his own Rose Centifolia.
Following a family and regional know-how, he cultivates thousands of Roses on an exceptional terroir, recognized as Intangible Cultural Heritage of Humanity by
UNESCO in 2018.
« Growing our own Rose is a way to reconnect with the essence of the work of a Perfumer: creating the fragrance itself, but also supervising the quality and production methods of the raw material. » Aurélien Guichard, Founder and Creative Perfumer, MATIERE PREMIERE
We do not use synthetic coloring agents. The color of our perfumes is natural and can evolve, without altering their quality.
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