“A higher concentration of raw material”
Our flower fields
MATIERE PREMIERE
MATIERE PREMIERE fragrances reveal the raw beauty of natural materials. Founder Aurélien Guichard is the only Perfumer in the world who grows his own ingredients, Rose Centifolia, Tuberose and Lavandin in the Grasse region.
He builds each fragrance around one central natural material in overdose. Through a clear, linear, modern formulation, he reveals the beauty of its texture and its most beautiful facets. The result: an immediate, lasting trail. A bold signature. Addictive comfort.
The MATIERE PREMIERE style.